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For Immediate Release:
August 09’ 40th Anniversary of Woodstock
Free Concert Golden Gate Park San Francisco, Sunday, October 25, 2009
 Salma Valgarma Hayek Jiménez (born September 2, 1966) is a Mexican-American actress, director, and television and film producer. Hayek's charitable work includes increasing awareness on violence against women and discrimination against immigrants.[1] http://www.q-vomagazine.com WOODSTOCK 40th Annversary Oct 25, 2009 Q-VO (roughly translated as hello or what’s happening) and Firme ( . . . cool or solid as in the English vernacular) Magazine made Chicano/Latino publishing history in the wake of another grassroots Chicano publishing phenomena, Lowrider Magazine. The inaugural issue of Q-VO presented as El Papel De La Gente, was published in May, 1976 in Riverside, California and became QVO Magazine, continued publishing successfully with a growing readership until 1994. Since their inception, the mainstay of the content of both magazines, Q-VO and Firme was a unique blend of Chicano/Latino cultural elements -- customized cars (lowriders), Latina beauty, Latino entertainment coverage, Chicano/Latino social documentation, history, barrio art and humor – and the publications’ most controversial element, ample documentation and coverage of Chicano (Mexican American political activism.) Commensurate with this coverage was a consistent message promoting education, community empowerment and the end of gang warfare in the Latino community. In fact, it was because it was perceived as counter to this dual message, neither publication accepted advertising proposals from liquor beverage manufacturers and distributors throughout their publishing history. Both publications featured beautiful professional and nonprofessional models that were typically Latina. In fact the expressed editorial preference for glorifying and staging Latino feminine beauty and sexuality was a primary factor in gaining a largely Latino (at the time . . . young) blue collar male readership. Q-VO and Firme were trailblazers in presenting and promoting budding Latino performers, actors, singers who were unknown and who were having a difficult time getting coverage from mainstream media. Amongst some of the artists that have risen to stardom far beyond their humble beginnings, people that Q-VO featured in the seminal stages of their careers, we find Edward James Olmos, Patricia Appollonia Kotero, Paul Rodriguez, Cheech Marin, Selena. Some of the lesser known, “underground artists” include Aztlan Underground. It is important to point out that Q-VO and Firme prospered completely outside of the corporate publishing mainstream. Neither magazine ever relied on any kind of government or non-profit subsidizing. Perhaps not to their business advantage in the emerging global economy, neither magazine sought sponsorship or subsidies from major publishing conglomerates. (In contrast Low Rider Magazine courted and eventually was bought by Primedia and distributed nationally and globally). Both publications attained commercial success through a winning and unique content formula that consistently earned a growing readership that peaked at 750,000. Direct distribution, subscriptions and local advertising were sources of revenue throughout both magazines’ successful publishing history. Both magazines built their readership without ever molting their original look and style. In their later phases, they improved their printing stock and incorporated more color but they never mutated into the more “refined” look of mainstreamed publications. This consistency served to anchor loyalty in a readership that no other publication with socially relevant content was targeting. Luis J. Rodriguez, the well-known writer acknowledges Q-VO Magazine as one of the early links to literacy that helped him rise to self-awareness and out of the self-destruction of the gang lifestyle.
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